REFRAMING THE ‘ATOMIC BOMB’ IN THE CREATIVE INDUSTRY - PRESENTED BY SYLVAIN

The impact of AI on creative knowledge work is undeniable. Ultimately, AI-generated content poses risks to independent journalists, media brands, and the entire creative industry alike. But there are also more optimistic points of view to consider. So how can creative business cultures begin seeding a more optimistic approach to AI business models, instead of getting lost in the nihilism of it all? In this session, The New Yorker tech staff writer Andrew Marantz and Aaron Powers, Partner of Strategy at SYLVAIN will explore the following: - How business cultures can create AI business models that both consider the reputational issues AI poses, but also prioritize the positives that work in their benefit. - How the right AI business models can facilitate growth. - How to consider the ripple effects these business models will have on consumers. - How AI will impact marketing and consumer experiences with brands overall.