SEEKING THRILLS - PRESENTED BY BRP

The session, hosted by Josée Perreault, Chief Marketing Officer at BRP, will focus on the thrill of adventure in the outdoor recreational industry. BRP, a Canadian company renowned for its iconic brands like Ski-Doo, Can-Am and Sea-Doo, has transitioned from selling products to creating memorable experiences, aiming to democratize adventure and make it accessible to everyone. Their purpose is to create new ways to move people, so that experiences are measured in emotion rather than distance.

The panel discussion featuring key figures from BRP, including Christopher Rudwal, JamesHeintz, and Sea-Doo Ambassador Anthony Radetic, aims to uncover how to embrace the experience shift and how to bring new adventures to life from a design, technology and consumer perspective. They will delve into how to continually redefine adventure to resonate with diverse audiences, echoing the evolving demands of the market.