LOOKING INTO RESPONSIBLE COMMUNICATION - PRESENTED BY LA PRESSE

Demystify greenwashing, avoid the pitfalls of ecological communication, and engage in conscious consumption choices. Evaluate the environmental impact of advertising campaigns, including measuring, and disclosing their carbon footprint. Then discover best practices for transparent communication on sustainability. Join experts from La Presse, Masse Critique, and Scope 3 to rethink the role of advertising in promoting responsible consumption behaviors, aiming at building a more sustainable future for all. Together, let's explore pathways towards more ethical advertising communication aligned with contemporary environmental issues, thereby catalyzing positive change for our society and planet.